Crossfire Launches Operations in Bhutan, Marking First International Expansion

Crossfire, one of Nepal’s most pioneering dirt motorcycle brands, has achieved a historic milestone with its first-ever international expansion into Bhutan.

The successful launch marks not only a significant step forward for Crossfire as a brand, but also a proud moment for Nepal’s growing two-wheeler industry as it enters the regional market.

Founded in 2013, Crossfire has evolved from introducing high-performance motorcycles to Nepal’s adventure and off-road community into a brand synonymous with durability, innovation, and rider-centric culture.

Over the past decade, the company has consistently adapted to changing customer expectations, advancing technology, and a long-term vision to redefine motorcycling experiences in Nepal.

The Bhutan launch included the opening of Crossfire’s official showroom in Chubachu. The event also featured a motorcycle stunt demonstration by Nepalese rider Biker Suroj Da of Hidden Action Nepal, as well as product displays and test ride sessions for local riders.

Commercial sales of the Crossfire RMZ 250 have commenced in Bhutan. According to the company, additional models are planned for introduction in the market at a later stage, including electric two-wheelers such as GAROW.

Bhutan is the first international market Crossfire has entered. The expansion signals a step toward regional market participation for the company and reflects broader efforts by Nepal-based automotive firms to explore opportunities beyond national borders.